We hired Shawn to manage our social media when we were a startup with no social presence. In our industry it was basically embarrassing not to be using LinkedIn, Facebook, Twitter, Instagram, YouTube and Google My Business, but we just didn't have anyone to do it with any knowledge. I was lucky to find Shawn. Shawn didn't just manage our social channels, she created our social strategy and then implemented it. My first challenge to Shawn was to grow our LinkedIn followers from 3 (the company founders) to 1000 by the time our next conference came around. She blew by that target and we are approaching 8000 followers (organically) three years later.
—Bruce