About Us

Social Tonic provides digital marketing services, including social media management, where we create content on behalf of your brand, publish and manage all the aspects from behind the scenes allowing you to outsource this marketing task. We work with clients on content audits, blogging, newsletter sends, on-site social reporting for events, coverage for medical leaves, and more.

Hire us to educate an internal team member on best practices for social media management, allowing this aspect of marketing to remain in-house. With our custom training package, we design your social content strategy and then train you on how to use the tools to handle your social presence.

strategy | content | automation | management | training

Social Tonic: an invigorating digital presence

Strategy:

Creating a style guide with client avatar, CTAs, hashtags, and brand voice
Identifying partners, influencers, and competition
Overall social media audit and refresh of profile/bio
Setting a monthly social schedule and theme

Management:

Fresh & diverse organic weekly content per channel
Driving readers to blog posts/website/sales funnel
Managing feedback/responses per channel (Mon-Fri)
Monitor, respond, and record online reviews from Google, Trip Advis0r, Yelp, etc. (monthly)
Following other accounts for industry insights (5)
Monthly report of channel engagement and activity

Strategy:

Creating a style guide with client avatar, CTAs, hashtags, and brand voice
Identifying partners, influencers, and competition
Overall social media audit and refresh of profile/bio
Setting a monthly social schedule and theme

Management:

Fresh & diverse organic weekly content per channel
Driving readers to blog posts/website/sales funnel
Managing feedback/responses per channel (Mon-Fri)
Monitor, respond, and record online reviews from Google, Trip Advis0r, Yelp, etc. (monthly)
Following other accounts for industry insights (5)
Monthly report of channel engagement and activity

Month One:

Social media content (structured, planned & delivered)
- Includes audits, hashtag strategy, onboarding video calls, annual content calendar, templates, etc.
- One month of delivered posts for approval (captions + assets) scheduled in advance with social media scheduling software

Month Two:

Social media content will be created during multiple training video sessions
- In-depth training on strategy, graphics creation, and the scheduling software for managing your content

Month Three:

Social media content will be created during multiple training video sessions
- In-depth training on strategy, graphics creation, and the scheduling software for managing your content

Month Four:

Available for questions and review of created content

Month One:

Social media content (structured, planned & delivered)
- Includes audits, hashtag strategy, onboarding video calls, annual content calendar, templates, etc.
- One month of delivered posts for approval (captions + assets) scheduled in advance with social media scheduling software

Month Two:

Social media content will be created during multiple training video sessions
- In-depth training on strategy, graphics creation, and the scheduling software for managing your content

Month Three:

Social media content will be created during multiple training video sessions
- In-depth training on strategy, graphics creation, and the scheduling software for managing your content

Month Four:

Available for questions and review of created content

Social Reporter at Events
Fractional Marketing Manager
Maternity Leave Coverage
Content & Platform Audits
Special Projects

Client Testimonial

I first came across Shawn/ Social Tonic when I was looking for someone with travel industry knowledge who could run our business social accounts, LinkedIn posts and other content. Shawn came to me by way of a recommendation and since then I have worked with Shawn in a number of businesses. Shawn is brilliant at taking an idea and turning it into an engaging story by way of social, blogs, case studies and anything with the written word. I have relied heavily on Shawn not only for her social creativity but also making sure we had great PR articles, elevating our social presence, and much more.

—Jon

Client Testimonial

Shawn is an incredibly talented, reliable social media manager. She takes the time to understand the company deeply so that everything she produces is on-brand and top-notch! She meets deadlines and exceeds expectations.

—Meghann

Client Testimonial

Shawn oversaw ARIVAL's B2B social media strategy and execution and grow our following across multiple platforms very quickly. She over-delivered on execution, was very detailed on metrics, and was terrific to work with and adapt the fast-changing needs of our business. I happily recommend Shawn to any organization looking for social media strategy and support.

—Douglas

Client Testimonial

Shawn truly helped make the event a success through her creative ideas and strategies for promoting, gaining exposure, and event day details. She helped us stay on brand with all of our online and print materials ensuring we used our colors, font, and images. Shawn didn't miss a single detail and kept us on-track during our planning meetings to help us keep momentum for event planning. Finally, she did a thorough recap tracking our results and a recapping what went well and what we can improve for next year.

—Erin

Client Testimonial

Shawn was fantastic to work with. She was extremely creative and helped set my company up for success with various digital media strategy sessions, with a heavy focus on social media design, planning and scheduling. She created a very easy to use template and created an annual strategy, set KPIs, a posting schedule and created relevant content for our readers.

—Jessie

Client Testimonial

We hired Shawn to manage our social media when we were a startup with no social presence. In our industry it was basically embarrassing not to be using LinkedIn, Facebook, Twitter, Instagram, YouTube and Google My Business, but we just didn't have anyone to do it with any knowledge. I was lucky to find Shawn. Shawn didn't just manage our social channels, she created our social strategy and then implemented it. My first challenge to Shawn was to grow our LinkedIn followers from 3 (the company founders) to 1000 by the time our next conference came around. She blew by that target and we are approaching 8000 followers (organically) three years later.

—Bruce

Client Testimonial

Shawn shows through her attention to detail and clear communication that she is efficient, organized, and someone to be trusted with any given task. The marketing content she worked on was high quality, well-researched, and showed an excellent understanding of social best practices.

—Jessica